segunda-feira, 25 de maio de 2015


Millions of dollars are spent yearly developing and launching new products. But did you know that only one in 10 will prove successful? And even fewer will enjoy a long shelf life.
That’s the cold reality. But you can greatly enhance your chances for business success if your “new and improved” product shares a series important qualities. The sizzle won’t last if it doesn’t stand up to this test.
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A final bit of advice on how you can roll out a product that will quickly become a winner: It starts with a KISS, as in Keep It Simple, Salesman! Always remember the three-pronged approach of “Tease, Please and Seize.”
Your product should be intuitive to use and extremely simple to understand. Let’s face it, most of us are just too lazy to pore over the small print in a thick instructions manual.
Now that you’re ready to churn out the next memorable marketing campaign, make it easy for people to learn more about your product. This can be done via free trials, downloads, product videos, and demonstrations. It can’t hurt to listen to this advice from a very smart man: “Strive not to be a success, but rather to be of value.”

If your product is indeed a value, you’ll have a far better chance of being a success.

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